FA bans Hooters from sponsoring under-10 football team after accusations of ‘sexualising children’

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FA bans Hooters from sponsoring Under-10 football team after Nottingham bar sparks outrage for ‘sexualising children’ and sending their waitresses to pose with players

  • Burton Joyce recently announced a controversial sponsorship deal with Hooters
  • The deal, struck for under-10s, has been accused of ‘sexualizing children’
  • The FA have now ruled the deal must end as it breaches its regulations

An Under-10 football team in Nottingham have been told they must cancel their sponsorship deal with local bar Hooters.

The deal between Burton Joyce FC and Hooters has sparked controversy on Twitter due to the American bar’s reputation for giving its female staff revealing uniforms, leading some critics to call the bar ‘demeaning’ to women .

He has now been banned by the Nottingham FA.

Despite expansion efforts, the Nottingham branch remains the only Hooters in the country.

Burton Joyce FC was founded in 1990 and has youth, senior and disabled men’s and women’s teams.

Hooters and the club have come under fire for announcing the sponsorship with a series of images showing Hooters waitresses posing with the Under-10 team.

‘Why do the Hooters sexualize children?’ asked one reviewer on Twitter, while others said it was “scary” and “wrong on so many levels”.

Hooters has come under fire after announcing he is sponsoring a junior football team

Social media users slammed the company for sexualizing women alongside young children

Social media users slammed the company for sexualizing women alongside young children

The Nottingham FA explained their decision to ban the sponsorship deal in a statement. “The County FA were not approached by the club asking for a sanction for the sponsorship and if we had been,” they said.

“The request would have been refused in accordance with the FA rules relating to kit and advertising regulations.

“Since we were made aware of the sponsorship, we have worked with the club to build their understanding of the regulations surrounding this sponsorship.

The deal has now been banned by the FA for breaching their kit and sponsorship regulations

The deal has now been banned by the FA for breaching their kit and sponsorship regulations

“We understand the difficult climate in which grassroots football operates and urge any club seeking sponsorship investment to be fully aware of the regulations or contact us for clarification.”

The Football Association has regulations about which sponsors are allowed on youth team kits.

“In the case of a team composed of players who are all under the age of 18 on August 31 of the current season, the appearance or incorporation on any clothing of any reference to a product, service or other activity considered by the Association to be detrimental to the welfare, health or general interest of young people, or is otherwise considered inappropriate, having regard to the age of the players, is prohibited,” their regulations state.

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