Game Changers: Kate Pratt Theobald


Michael Le Brecht / Turtlebox Photos

Kate Pratt Theobald’s sports sponsorship and marketing career has taken her from horse racing’s preeminent event (Breeders’ Cup) to Major League Baseball’s most valuable team (New York Yankees) at the most famous arena in the world (Madison Square Garden).

Today, she leads partnership sales in the Americas for Liverpool Football Club at Fenway Sports Management after joining the organization in 2019.

During his time with the Reds, who were named the most popular Premier League team in the United States by Morning Consult in August, Liverpool have partnered with a number of well-known brands including Expedia, Monster Energy, Vista, Sonos, SC Johnson and Wasabi Technologies. In fact, under Pratt Theobald, the team more than doubled the number of US-based sponsors in its portfolio.

“Kate, along with her team, have put a pin on the map for LFC in the Americas,” said LFC Commercial Director Ben Latty. “She carries the LFC flag and promotes the unique positioning we have as a sports and entertainment platform. As a result, she is hugely successful, which helps support our sustainable business model. »

Pratt Theobald called his first trip to Anfield his most memorable sporting event.

“Before crossing, I had watched an embarrassing amount of YouTube videos about Anfield and the famous anthem,” she said. “I’ll never forget hearing the Liverpool FC anthem, ‘You’ll Never Walk Alone’, for the first time before the game. CHILLS!” —Tyler Everett

Kate Pratt Theobald

Vice President and Head of Global Partnership Sales – Americas, Liverpool Football Club / Fenway Sports Management

Born: Fairfield, Conn.
Education: University of Miami (Ohio), BA
Family: Husband, Jay; expecting our first child (a girl) in September!

Learn more about Kate

Guilty pleasure: Black and white cookies from Empire Cake (Chelsea, NYC) and viewing Bravo’s “Below Deck”.
Advice to my younger self: Try to be in the present and enjoy the milestones. It’s easy to want to skip 10 steps in your career.
The biggest challenge of the year: Persistent COVID travel restrictions while working in a global role and the impact of not being face to face with peers, prospects and partners.
My leadership style is inspired by…: I like to think I’ve taken the best bits from a lot of the leaders I’ve worked for over the years and I feel lucky to have had amazing bosses throughout my career, as well as teammates to imitate.
Most Proud Professional Achievement: The Americas team we’ve built with the talented people I work with and the success we’ve seen create meaningful global partnerships for LFC with some of the biggest brands in the world.
Change I would make regarding women working in sport: More women in sales jobs!!! We need to fill the pipeline better.


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