Michael Le Brecht / Turtlebox Photos
Kate Pratt Theobald’s sports sponsorship and marketing career has taken her from horse racing’s preeminent event (Breeders’ Cup) to Major League Baseball’s most valuable team (New York Yankees) at the most famous arena in the world (Madison Square Garden).
Today, she leads partnership sales in the Americas for Liverpool Football Club at Fenway Sports Management after joining the organization in 2019.
During his time with the Reds, who were named the most popular Premier League team in the United States by Morning Consult in August, Liverpool have partnered with a number of well-known brands including Expedia, Monster Energy, Vista, Sonos, SC Johnson and Wasabi Technologies. In fact, under Pratt Theobald, the team more than doubled the number of US-based sponsors in its portfolio.
“Kate, along with her team, have put a pin on the map for LFC in the Americas,” said LFC Commercial Director Ben Latty. “She carries the LFC flag and promotes the unique positioning we have as a sports and entertainment platform. As a result, she is hugely successful, which helps support our sustainable business model. »
Pratt Theobald called his first trip to Anfield his most memorable sporting event.
“Before crossing, I had watched an embarrassing amount of YouTube videos about Anfield and the famous anthem,” she said. “I’ll never forget hearing the Liverpool FC anthem, ‘You’ll Never Walk Alone’, for the first time before the game. CHILLS!” —Tyler Everett