Launch of UEFA circular economy guidelines | Within UEFA


UEFA will unveil its official circular economy guidelines on September 7 to coincide with Zero Waste Week and the launch will include expert panels discussing the importance of the field in creating a sustainable future.

The circular economy concept is at the heart of one of the 11 policies of UEFA’s 2030 Football Sustainability Strategy announced in December 2021. Circular economy practices aim to shift the current consumption model (” take-do-waste”) to a circular model that drastically reduces the use of raw materials in the manufacturing process: the amount of plastic discarded, food waste and the resulting impact on biodiversity.

UEFA’s ambition for 2030 in this area is to integrate the “4R approach” – reduce, reuse, recycle and recover – into all event operations in order to minimize the impact of football on the environment and drive resource efficiency and cost savings. The guidelines aim to help national associations, leagues, clubs, event organizers and other football stakeholders start the journey towards zero plastic waste and food waste – within the UEFA, through UEFA events and in collaboration in European football – by 2030.

Watch: Launching September 7

Two panel discussions will take place at the launch event – ​​which can be watched on – the first discussing the circular economy from a broad, pan-European strategic angle. The panelists will be:

  • Michele Uva, Director of Football and Social Responsibility, UEFA
  • Katharina Stenholm, Director of Sustainability, PepsiCo Europe
  • Charlie Marshall, CEO, European Club Association (ECA)

The second panel will examine the challenges and opportunities related to the implementation of the guidelines. It will include:

  • Emmanuelle Maire, Head of the Circular Economy Unit, Directorate General for the Environment (DG ENV), European Commission
  • Anders Kjaer, FSR Manager, Danish Football Association (DBU)
  • Ricardo Cavalho, Head of Sports Facilities and Assets, FC Porto
  • Emilie Bølviken, professional footballer, Lyn FC
  • Vincent Reulet, FRS environment expert, UEFA

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